Rebranding Brass Bands

Founded in 1985 in the London Borough of Brent, Regent Brass is now a well-established top level brass band. I had the pleasure of playing with them for 10 years. In May 2012 a sister band, Regent Community Brass, was formed to establish links with the local community, to open up brass performances to a wider audience and to offer the opportunity of performing in a local brass band. The two bands share rehearsal space and resources and often perform together. I have designed a new identity to reflect this partnership: a pair of logos that contrast yet work together. To date the branding has included social media and web graphics, uniform, business cards and music stand banners.