Design of new identity for Cambridge-based pop up shop selling quality shoes for children

The Magic Shoe Shop is a new pop-up children’s shoe shop, bringing fabulous footwear from around the world to Cambridgeshire.

The new brand needed to be fun and attractive to kids, to be smart and professional for parents and also do justice to the premium top end brands they stock.

I enjoyed creating the illustrative element of the logo using a japanese brush pen and am pleased with the contrast between it and the simple geometric typeface.